Born in Barcelos and with an academic background that begins in Bragança at IPB, he attended Chelsea School of Art and Design and now continues at the Faculty of Letters of the University of Coimbra with a Master’s Degree in Artistic Studies, Márcio Laranjeira is part of Lovers & Lollypops since 2009 being among those responsible for the programming, design and management of the festivals Milhões de Festa and Tremor, events such as the 20XXVINTE, and a series of collaborations with institutions such as Casa da Música, CCB, Zé dos Bois Gallery, Municipality of Oporto, Salão Brazil, among others. Besides his path as a programmer, he is also an agent for artists from the Lovers & Lollypops catalog, like Killimanjaro, Cave Story or Duquesa. In parallel to this activity, he has been a guest lecturer in the Postgraduate Program in Music Industry Management since 2018, being responsible for the course units of Artistic Career Management and Event Management and Production.