Este Arte is the international contemporary art fair to be launched in January 2015. The fair will include 30 of the world's leading galleries. Este Arte is housed in a tailored structure of 1600 mt2, located at the Punta del Este Polo & Country Club, Uruguay. Este Arte looks forward to the fostering of culture and trade stimulation. To be held annually, it is a cultural, economic and social event that supports the art market development in the Southern Cone and empowers both private and institutional collections. The fair brings an artistic offering that ranges from historical avant-gardes to emerging and contemporary art. In parallel to the exhibition of paintings, sculptures, photographs and videos, the fair presents a cultural agenda - a space for dialogue among artists, collectors, critics and curators - involving personalities of international renown. Este Arte is defined as a cultural enclave of reference, where the art system of South America meets, exchanges ideas and rises.